Privacy Policy – Lotify
Last updated: March 2026
1. Introduction
Lotify respects your privacy and is committed to protecting your personal data in accordance with applicable data protection law, including the UK GDPR and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, store, share, and protect personal data when you use the Lotify platform, website, and related services.
2. Who We Are
Lotify is the controller of the personal data described in this Privacy Policy, meaning we decide how and why that personal data is used. If you have any questions about this Privacy Policy or how we handle personal data, you can contact us at: info@lotify.uk
3. Scope of This Policy
This Privacy Policy applies to personal data we collect through our website and platform; account registration and onboarding; wanted listings, responses, and messaging features; support, enquiries, and feedback; subscription, billing, and account administration; and cookies and similar technologies.
4. The Personal Data We Collect
We may collect and process the following categories of personal data: account and identity data (name, business name, job title, email address, telephone number, postal address, account login details); business and profile data (motor trade business information, dealership details, account status); vehicle and listing data (wanted listings and responses, vehicle descriptions, registration numbers, images); communication data (messages, support enquiries, feedback); transaction and subscription data (subscription plan, billing references, payment status, invoices); and technical and usage data (IP address, browser type, device type, pages viewed, log-in activity, usage patterns, cookie and analytics data).
5. How We Collect Personal Data
We collect personal data directly from you when you register, complete your profile, post listings, send messages, or contact us; automatically when you use the platform through logs, cookies, and analytics tools; and in some cases from third-party service providers who support the platform, such as hosting, authentication, analytics, communications, and payment providers.
6. How We Use Personal Data
We use personal data to create and manage user accounts; review and approve access to the platform; operate the platform and its core features; display listings and enable users to respond to them; enable user-to-user messaging; provide support and respond to enquiries; administer subscriptions and billing; maintain platform security and prevent misuse; monitor usage and improve performance and user experience; comply with legal and regulatory obligations; and send service-related communications. Where you have opted in, we may also use your data to send marketing communications about Lotify.
7. Our Lawful Bases for Processing
We rely on one or more of the following lawful bases under Article 6 UK GDPR: Contract — where processing is necessary to provide the platform to you or take steps before entering into a contract. Legitimate interests — where processing is necessary for our legitimate interests in operating, securing, and improving Lotify, including fraud prevention, moderation, analytics, and service improvement. Legal obligation — where we need to process personal data to comply with legal or regulatory obligations. Consent — where required, for example for optional marketing communications or certain non-essential cookies. Where we rely on consent, you can withdraw it at any time.
8. Legitimate Interests
Where we rely on legitimate interests, those interests may include: operating a secure dealer-only platform; verifying and administering business accounts; reducing fraud, abuse, spam, and misuse; improving platform performance and usability; handling complaints and disputes; and maintaining records necessary to protect the business and users.
9. Sharing Personal Data
We do not sell your personal data. We may share personal data with other users of the platform where necessary for the service to work; service providers and processors who support hosting, authentication, email delivery, analytics, payments, and infrastructure; professional advisers such as accountants, solicitors, or auditors; authorities and regulators where required by law; and corporate transaction parties if Lotify is sold, merged, or reorganised, subject to appropriate confidentiality arrangements.
10. International Transfers
Some of our service providers may process or store personal data outside the UK. Where this happens, we will take appropriate steps to ensure that personal data is protected in accordance with applicable law, including use of appropriate safeguards where required.
11. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to meet legal, accounting, tax, fraud prevention, and dispute-handling requirements. We may retain account and profile data for as long as your account remains active; messaging, listing, and response data for as long as needed to operate the platform and handle disputes; billing and accounting records for as long as required by law; and limited suppression records where needed to respect opt-out requests. We may also retain data for longer where necessary to establish, exercise, or defend legal claims.
12. Cookies and Similar Technologies
We may use cookies and similar technologies to keep the platform functioning properly, remember preferences, maintain session security, understand how the platform is used, and improve performance and user experience. Where required, we will ask for consent before using non-essential cookies. You can usually control cookies through your browser settings, although disabling some cookies may affect how the platform works.
13. Security
We take reasonable technical and organisational measures to protect personal data against unauthorised access, misuse, loss, destruction, or alteration. These measures may include access controls, authentication measures, restricted permissions, and secure hosting arrangements. However, no system can be guaranteed to be completely secure, and you use the internet and the platform at your own risk.
14. Your Data Protection Rights
Subject to applicable law, you may have the right to: request access to your personal data; request correction of inaccurate or incomplete data; request erasure of personal data in certain circumstances; request restriction of processing; object to processing based on legitimate interests; withdraw consent where processing is based on consent; and request portability of certain personal data. To exercise any of these rights, contact us at info@lotify.uk.
15. Complaints
If you are unhappy with how we handle your personal data, we would appreciate the opportunity to address your concerns first. You also have the right to complain to the UK Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues.
16. Marketing Communications
If you opt in, we may send you updates, product announcements, and marketing communications about Lotify. You can unsubscribe or opt out at any time by using the unsubscribe link in the communication or by contacting us. We will still send essential service and account-related communications where necessary.
17. Third-Party Links and Content
The platform or website may contain links to third-party websites, tools, or content. We do not control those third parties and are not responsible for their privacy practices. You should review their privacy policies separately.
18. Children
Lotify is intended for business users in the motor trade and is not directed at children. We do not knowingly collect personal data from children.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect legal, technical, or business developments. The latest version will always be posted on the platform or website with the updated date shown above.
20. Contact
If you have any questions about this Privacy Policy or our handling of personal data, please contact: info@lotify.uk