Lotify

    Trade Price

    Trade price is the price a vehicle changes hands at between two dealers — significantly below retail, without VAT on the margin (when sold Margin Scheme) and without retail preparation or warranty built in.

    Trade price reflects the stock-replacement cost for a dealer: what it costs to put an equivalent vehicle on the forecourt ready for retail. The gap between trade price and retail price funds reconditioning, marketing, warranty provision, and the dealer's margin. A typical retail margin of £1,500–£2,500 on a £10,000 car implies a trade price around £7,500–£8,500 for that same vehicle.

    Trade price benchmarks

    • CAP Clean — top-band trade price; retail-ready condition.
    • CAP Average — mid-band; typical PX / everyday trade stock.
    • CAP Below — needs meaningful reconditioning to hit retail standard.
    • Auction hammer — actual trade price realised in open bidding, net of fees.

    Trade price vs retail price

    Retail price is what a consumer pays on the forecourt, VAT-inclusive under the Margin Scheme. Trade price is what a dealer pays another dealer or an auction. The difference covers: reconditioning (£200–£1,500), warranty cost (£100–£400 per car reserve), marketing (£50–£150), forecourt holding cost (£3–£10/day), and dealer margin.

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